In 2000 PEGS presented a paper on the “Impact of the urban bias on the health of rural  women and children”  at a Xian workshop that explored possible actions to improve the health of women and children in China’s remote rural areas.

 In 2001 PEGS conducted  a “Marketing Training Workshop” for the Jia County Chinese Women’s Federation to help some of the poorest rural women derive an income from their handicraft production. Though these women possessed considerable skills they had never sold any of their products but had shared them with their kin and friends.   The main task of the workshop was therefore to get  the participants  to appreciate that in marketing “ the customer is king”

Papua New Guinea
              

In 2002 PEGS organised a Tourist Promotion Project at the request of the PNG Tourist Promotion Authority. This involved the creation of a movement of “Friends of PNG Tourism” that was launched in Port Moresby and London and attracted many volunteers from around the world.

 In 2004 PEGS conducted a series of HIV/AIDS awareness-raising workshops in different parts of the country at the invitation of the British High Commission in PNG.

Also in 2004  the various places of  PNG tourist attractions, such as for instance Walindi, a famous deep-see diving place that offers views of the most fascinating undersea  life in a safe marine environment invited PEGS to inspect their premises and  advise on  a Tourism publicity drive.

In 2005 and 2006  PEGS provided Professorial teaching services at the Divine Word University, Madang requested by the University President

The Gambia

PEGS devised, directed and reported on a quantitative national media survey in the Gambia in 2004, the first fully nationally representative survey ever conducted in the country. This provided for the first time a full and complete country-wide picture of media access and use.

It was commissioned by the Centre for Innovation Against Malaria, CIAM, and funded by the Bill and Melinda Gates Foundation. CIAM is using radio to promote malaria prevention, especially among children. Malaria remains a major killer of babies and young children and there is a major campaign through the media to promote the use of insecticide treated bed nets.

Despite this campaign, malaria-caused deaths among children remain at a high level and PEGS was also commissioned to carry out qualitative research to find out the barriers to greater use of such protective nets.

For more information go to http://ciam.gm/

Pakistan 

 In  2004 the  Islamabad offices of the Population Council invited PEGS to conduct a training workshop in “Qualitative Research Methods” and transfer  our  expertise in Culturally-Adapted Social Market Research.

This week-long course involved 12 participants, half each from Afghanistan and Pakistan focusing on advertising and sponsorship, audience research, building audiences, marketing, management issues and challenges. Feedback from the course was positive.

Adil Youssuf of Buraq Radio in Peshawar said that before the seminar he had “known only 2% and learned 98%!” He said that, prior to the training, his station had been “like a fish market” – chaotic and messy. He said he would now play his part “to bring order to the station.”

Enterprise Promotion, Cambodia

PEGS experts were responsible for the design, construction and development of enterprise based training and business support facilities in two Provinces. to date several thousand entrepreneurs and small business people have benefited from the support they have received in these centres.

Bulgaria

 In 2003 PEGS conducted  two Training Workshops in Sofia: one that focused on  Social Market Research and another that concentrated on Social Marketing to help the Bulgarian CENTRE FOR INDEPENDENT LIVING secure the Government support needed to provide assistants for the disabled  so that they lead as full a life as is physically possible for them to do.

SLGP, Nigeria

PEGS has been involved in the DFID-funded State and Local Government Programme, SLGP, since its inception in 2000. PEGS’ role has been in designing, providing advice about and in several cases, implementing marketing and communications strategies for the programme in the various states in which it has been operating. SLGP’s main purpose to support effective pro-poor State and Local government in selected partner-states in Nigeria, including Jigawa, Benue and Enugu.  

The purpose of the programme is to enhance the capacity of State and Local government to improve their services in the interests of the poor and disadvantaged. PEGS has focused its efforts on helping the programme to communicate with the public, but more importantly to provide effective ways by which the people can communicate their views, needs, aspirations and complaints to State and Local governments.

In Jigawa State, PEGS devised a new radio programme, Hannu Daya which started in 2002 and continues to this day, through which ordinary people can voice their views about government services at the local level and make complaints about those things which they wish to draw attention to. The programme has been described as a “phone-in programme for people without phones”. But it is much more than this. On the weekly radio programme, government officials at all levels are called to give account of themselves and what they an their departments do or fail to do. For more information see http://www.slgpnigeria.org/default.asp?id=263