WHAT WE DO

1. PROMOTION OF ENLIGHTENED MARKETING

 
We bridge existing gaps  between producers in a global market  and their potential customers by  using our network of  Social  Scientists as guides for groups of senior managers to  come face to face  with  the demand patterns that exist in different societies.

We conduct Culture-specific commercial market research even in remote rural areas to discover yet unmet demands

 We design Culture-specific marketing strategies that will  enable producers to  expand their markets.

 We conduct Culture-specific social market research to find out how the different target audiences perceive the various  marketing ventures

 We promote cyclical marketing by the establishment of “One Stop Small Enterprise Promotion Centres” in rural areas that lead to increased rural incomes  and in turn  results in growing demands.

2. PROMOTION OF SMALL ENTERPRISES  TO REDRESS EXISTING RURAL-URBAN IMBALANCES

 We help to establish Small Enterprise Promotion Centres (SEPC)  with a gender and environmental focus,  including: cultural issues, such as women in a men’s world, women’s multiple roles and their constraints, environmental impact assessments, organic and genetic engineered products, identification techniques.

 We help to reduce poverty as these  SECS provide income generation opportunities that will reduce not only the still growing rural to urban migration rate but also the  violence and crime  rates in cities.  

 
3. PROMOTION OF CULTURAL TOURISM not only to increase Developing Countries foreign currency incomes  and reduce poverty but also to establish linkages between Developed and Developing societies.

 We organise cultural tours to Asian and Pacific small societies by using our network of social scientists which enables tourists to learn about different belief systems and life cycle rituals.

4. CONSULTANCY SERVICES

 We offer consultancies on:

• Gender, culture and business
• Effective communication
• Audience research
•  Commercial and social market research
• Financial planning and management
• Enterprise management
• Commercial and social marketing
• Publicity
• Programme development facilitation<!
• Production of documentaries
• Tourism

5. PROMOTION OF SKILL TRANSFERS

• Enterprise planning with a gender and environmental focus: Including: cultural issues, women in a men’s world, women’s multiple roles and their constraints, environmental impact assessments, organic and genetic engineered products, identification techniques.

• Communication and audience research: Different means of communication (interpersonal, posters, radio, television, press), two way communication channels, communication in illiterate and semi-literate societies, cross cultural communication, culturally sensitive communication

• Culturally-adapted market research: Selection of product specific key cultural variables, compilation of the cultural profiles of target societies, target segmentation, market research methods and techniques, analysis of research findings and reporting.

• Accounting and finance for small business: Budgeting, different costing practices, financial management tools, accessing and evaluating credit facilities, accounting in illiterate and semi-literate societies.

• SME management and administration: Development of business plans, personal and legal aspects of employer-employee relationships, legal issues and constraints, different trading practices.
  

• Culturally-adapted marketing: Target specific marketing strategies, different marketing outlets and trading routes, branding, advertising and publicity, packaging and transport arrangement, tracking market performance.
• Radio and television programming: Target specific programme design, audience response, technical considerations, script writing, language, dubbing and subtitling.