Dr Graham Mytton

Graham Mytton has more than 40 years’ experience in both communications practice and research. Much of his current work focuses on training and consultancy in audience, opinion and market research. But he is also regularly involved in radio programme production, development programme and project evaluation, promotional planning and marketing, and in the study of the market impact of new broadcasting technologies.

He worked for the BBC World Service for more than 25 years, first as a producer of radio programmes for Africa, and then in audience research and marketing.  His last two jobs at the BBC World Service were Head of Audience Research for 14 years, and then as director of a new marketing department. He is the author of several books on media in Africa, and on audience and market research.

His Handbook on Radio and Television Audience Research, first published in 1993, is a major training manual in the field of audience research and has now appeared in English and five other languages.